Sosi 2nd Edition

“What you see before you is 10% of the painting; the 80% is why it was created.”

Entering the  contemporary art scene in style, Jeff Dizon uses his skill, keen observation, and artistic prowess to express his reaction to the  “Flex Culture.” His latest series, “Sosi 2nd Edition,” debuts different subjects of characters with precisely placed branded accessories, fashion-forward outfits, and, of course, expressive over-the-top couture poses mimicking TikTok and Instagram posts.

We are at the peak of the social media age, which has created a culture rooted in the incessant need to stay relevant. Thus arose this obsession to seek validation from the digital world, often through displays of luxurious goods and activities. And it begs the question of its long-term impact.

Flex culture might have started as a movement to inspire people to seek goals and inspiration, but anything in excess can be unhealthy. Every day, we are exposed to thousands of influencers flocking to our newsfeed of high-end brands and services, creating a world of commercialism. Vulnerable to the constant inception of wanting and flaunting things in excess, Jeff Dizon calls on our self-awareness and realizes the thin line between what is refined and what is vulgar.